How does it work?
When Google indexes a site it looks at the sites mark-up, text, images and code. By scanning and interpreting these elements on a website it makes an association between the domain(URL) of that site and the keywords the site mentions. I.e. if a mortgage advisor in Glasgow mentions that they are a mortgage advisor/broker in Glasgow in specific areas of their website, this will help Google make an association between that domain and those keywords and rank the site accordingly. In order to increase the relevancy, we optimise sites in specific sections that give google a better understanding of what the site is about and what keywords it should be visible for, this is called on site optimisation.
As it was mentioned above, a big ranking factor (if not the biggest) is the amount of links a site has pointing to it. By links we mean external (other sites) linking to yours. A link is like a vote of confidence in Googles eyes so the quality of these sites and the amount of linking sources are huge ranking factors. We help increase the amount of linking sources and the quality of them and this is called Link Building.
"Page 2 Of Google Is the Best Place to Hide a Dead Body"
When we type in a query in Google, it returns millions of results, however the vast majority of clicks take place on the first 3 results of Google page 1.
According to recent studies the CTR (Click through rate) of the 1st organic (not paid) result in Google is around 33%, the 10th and last result on page 1 has a click through rate of 2%, so if you want to maximise the amount of leads and sales you need to be in the top 3 results.
How do we find the keywords that have the most searches?
This process is called keyword research, Google have their own keyword tool that provides monthly search volumes for each keyword or phrase typed in Google. By doing keyword research we are able to find relevant keywords for your business that will drive traffic.
How long does it take to see results?
It depends on the industry, whether you want local rankings or nation wide, the competition and the budget.
Generally SEO is a long process, for local businesses you can see results 3 months into the campaign, for bigger business aiming to rank on a national level it could take 6 to 8 months to see results. There are solutions that you can try while you are building up your SEO traffic, some of these are Pay Per Click, Pay Per Call & Social Media.
In the past 10 years we have worked on a variety of client campaigns, from small businesses to international brands. It all starts with a site audit to help us establish where your business is ranking and what it will take to drive more traffic and sales.
In this stage we make some fundamental optimisation changes to your site (or build you a new one). This is an important part of the process that allows us to set the foundations for your search campaign. Click to find out more.
The next step is setting up an on going link building campaign. Links from extrernal/other sites are like a vote of confidence in Googles eyes, therefore the more quality links your site gets the higher Google ranks your business.
We map out your positions at the beginning of the project and report on progress weekly, we also have a phone tracking system that will help you track, record and report on every single lead & sale your business receives.