Insights from David: Page Optimisation for SEO

Published by Dylan on

Scrabble pieces to make the word SEO.

Webpage Optimisation for SEO

Here at Big Pond Digital, we’re very passionate about all things Search Engine Optimisation, but we realise that many of our followers and clients may not be as clued up as we are on the subject. So, to help change that, this blog will be the second part in a series of blog posts that breaks down each stage of SEO and how they’re all extremely necessary in various ways. The focus of this blog post is Page Optimisation for SEO.


Unique & Valuable Content

In today’s competitive digital landscape, having unique and valuable content is extremely crucial for reaching success in business. Not only does it engage potential customers, but it also helps with SEO (Search Engine Optimization). A website that has higher-quality content will often rank higher in search results, therefore driving more traffic to the business. However, creating valuable content will take more than just clever keywords and an attractive design, it requires a thorough understanding of your target audience and what their wants and needs are. By providing genuine value, a business can set themselves apart from their competitors and attract new customers. However, it’s important to update and refresh content to keep users engaged and maintain high SEO rankings. Unique and valuable content is an essential aspect of any successful digital marketing strategy.


External & Internal Links

There are two main types of links when it comes to SEO: External and Internal, both of which are typically embedded into text-based content such as articles or blogs. External links (or Outbound links) are those that lead users to another website entirely and can often help boost search engine optimisation as the credibility of the website is improved by showing other legitimate sources for information and data. On the other hand, Internal links are used for the main reason of keeping users engaged on a website and guiding them towards more valuable content. Within blog articles for example, linking to related posts can give users more detail on a particular topic and encourage them to continue browsing. Or an internal link could take users to a product or service related to the webpage they’re currently viewing. External links aim to boost SEO through improving credibility via external sources, whereas Internal links do the same but keep their users on the website for longer, reducing bounce rate and increasing traffic. This makes link building very integral for optimising a webpage for higher rankings.


Meta Title & Description Tags

One of the most crucial aspects of optimisation for SEO is the meta title and meta description content on a webpage/website. The meta title appears as the headline in search engine results, while the meta description provides a brief summary. Both of these can be greatly optimised to include target keywords that potential customers might use in their search queries. In addition to this, well-crafted meta titles and descriptions can also compel searchers to click and engage with a business’s website. It’s important to remember that there are limits for Meta content such as titles and descriptions and going over these limits can lead to search engines such as Google punishing the page by reducing its ranking. The character limit for a Meta title is 60, and for a description it is 160, so make sure not to go over these limits!

Cartoon image of a monitor displaying statistics.

I hope this blog has helped to boost your understanding of Page Optimisation and some of the core aspects surrounding it. If you have any questions or issues, or perhaps want our help to get your business more leads, the please don’t hesitate to contact us. In the meantime, I hope to see you again very soon on our next Big Pond blog post!

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