Our Remit

We have worked with PowerPlay since 2019 to increase their site’s online visibility & revenue in Canada.

 

Link building has played a fundamental role in moving the needle for their Google rankings in such a fiercely competitive niche.

 

The main objectives have been: protecting their brand rankings, achieving maximum Page 1 non-brand visibility, & increasing clicks & FTDs (sales) through all this.


What We Did

For years, we have been proactively building backlinks on quality-checked topical websites; building up their optimised content hubs; & addressing ongoing technical issues.

  • Search Engine Optimisation
  • Content Optimisation
  • Back Link Building
  • Tech Audit & Fixes

Key Statistics

72%

Year-on-Year Increase in Non-Brand Google Impressions (Visibility)

20%

Year-on-Year Traffic Through SEO

48%

SEO Visibility Year-on-Year

What We Achieved

Google Keyword Ranking Wins

SEO Channel Growth

Related Case Studies

Our clients success stories

Impressario Casino SEO

We were hired by Impressario Casino in Jan 2025 to do brand protection SEO in key countries. Link…

+175%

Total Google Impressions Year-on-Year


View Casestudy

Betolimp SEO

We were hired by BetOlimp in Jan 2024 to help increase their site’s online visibility & revenue in…

+313%

Non-Brand Impressions Year-on-Year


View Casestudy


Sign Up to Our Newsletter
This field is for validation purposes and should be left unchanged.
Privacy
Find Us

Big Pond Digital
Hartfield House,
1 Racecourse View,
Ayr, KA7 2TS,
Scotland

Directions

Follow Us

Registered Company No: SC455268
VAT No: GB333181330
ICO Registration: Ref-ZB274789