Brand Protection Specialists
Affiliates outranking you for brand terms?
You need an SEO brand protection plan in place.
Protect your casino & sportsbook, rank for all branded terms, and control your online footprint in search.
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Speak to an SEO Brand Protection Expert
Request a consultation get a response within one business day.
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Trusted by leading iGaming brands:
5/5
Google Review Rating
60+
iGaming Clients Served
Top3
Rankings for Tier-1 KWs
12+
Years in iGaming SEO
Why Choose Big Pond Digital?
Our Brand Protection Process - How Does it Work?
Whether you are new brand about to launch and activate affiliates, or an existing brand with active affiliates, you need to ensure you are ranking for your own brand terms. Affiliates often target branded terms as they are easier to rank for compared to non-brand terms. You also have black hat competitors launching immitation sites to rank for your brand and direct the traffic elsewhere. We have a process to prevent and fight against this.
- Pre Launch & Post Launch Plan
- Protect Against Affiliates Outranking You
- Protect Against Competitors Outranking You
- Protect Against BH/ Immitation Sites
- Control Your Brand & Online Footprint
Brand Protection SEO for Casinos & Sportsbooks
Control Your Brand & Online Footprint
For most new casinos and sportsbooks, affiliates are the primary acquisition channel early on. It’s a fast way to generate FTDs, but it comes with a trade-off. Affiliates often have significantly more authority in Google’s eyes, meaning they can quickly outrank new operators for branded search terms. Affiliates have a lot more flexibility when it comes to content and established affiliates usually have a very good link profile. This makes it challenging for a new operator to come into the space and rank.
When that happens, you end up paying commission on players who are already searching for your brand. Traffic that should be coming directly to you is instead monetised by affiliates. Ideally, affiliates should be introducing new players from non brand rankings.
Aside from Affiliates, there’s also the risk of competitors actively targeting your brand. We regularly see lookalike lead generation sites built to mimic casino and sportsbook brands, designed to rank for branded queries and then redirect traffic elsewhere. In some cases, users don’t even realise they haven’t landed on the official site.
This is why you need a brand protection plan in place. An SEO brand protection plan will ensure you rank for all variations of your brand term and will also build your branded footprint in the search engines.
Frequently Asked Questions
Brand protection for iGaming sites involves creating and implementing an SEO plan to ensure your brand ranks prominently in the search engines for all brand terms that can be easily targeted by affiliates and competitors.
Rogue competitors can create fake lookalike sites with a similar branded domain, logo and content with the purpose of ranking it for your brand terms and redirecting useds to other casinos.
Yes, Brand Protection SEO can help fight against affiliates and rogue competitors capitalising on your brand terms.
Yes, we do brand protection for regulated/ licenced brands and also grey brands. For grey brands the process is different but still follows the same principles.
iGaming Brand Protection
How We Deliver Your Brand Protection Strategy
Find out how we can protect your rankings from affiliates and competitors going after your branded marketshare.
Audit
The first step is to audit your site with our brand protection SEO audit. This involves tech SEO checks, content, links and competitor tracking.
Strategy & Roadmap
Once we have the data, we put together a plan for tech SEO fixes, content and link building. For new brands we have a pre-launch process.
SEO Campaign
In this stage we are actively publishing content, building links, fixing technical SEO issues and tracking your rankings as well as competitor rankings.
Reporting & Optimisation
Once we have ranked for all brand terms and protected your brand we focus on link building, link entities and further protection as your brand search volume grows and more competitors/ affiliates enter the space.
Proven Results
See How We've Helped Casino Brands Grow Organic Traffic
Betolimp SEO
We were hired by BetOlimp in Jan 2024 to help increase their site’s online visibility & revenue in South Africa. Link…
Google Impressions Year-on-Year
Overall Website Traffic Year-on-Year
Non-Brand Impressions Year-on-Year
What Our Brand Protection Clients Say
Trusted by iGaming Brands Worldwide
“Big Pond Digital has been a reliable SEO partner, consistently delivering with honesty, integrity, and a strong work ethic. Their team is highly responsive, easy to work with, and focused on what actually drives results. They bring a proven track record backed by real performance, not just theory. From day-to-day execution to bigger strategic input, they add value where it matters. Strong output, fair pricing, and a team you can trust to get the job done right.”
A McGarry
Head of SEO at PowerPlay.com
“I have been using Big Bond Digital SEO services for the past 8+ years, their sheer knowledge in this niche area is super valuable. They have helped out many of my projects and my friends casino brand, just to give Ari 30 seconds time to look at website and see immediately where the SEO problems are and how to fix them. This is for sure the best place to get second opinion and let them help you out. “
Tero Paivarinta
Business Development Lead at humbl.ai
“Ari and his team are not only experienced search marketing specialists, they are actual practitioners themselves. Many agencies’ I’ve worked with in the past prefer marketing hyperboles. Ari delivers technical SEO and SEM, demystifying and debunking agency speak and terms. It is this practical and pragmatic knowledge approach, that delivers the clients brief and goals, that all the board of directors’ in the business can understand. If you need results and plain speaking, then reach out now to Ari and his team.”
Mark McGuiness
CMO-Level Marketing Leader
Ready to protect your brand in search? Let's Talk.
Contact us with your requirements, and a member of our team will be in touch asap.