Search Engine Optimisation - SEO
We have 18 years of experience in running SEO campaigns and delivering great ROI for our clients. Find out how we can help you generate more leads and sales with search engine optimisation.
Quick Enquiry
Speak to an SEO Brand Protection Expert
Request a consultation get a response within one business day.
Secure & confidential. We never share your data.
Trusted by leading iGaming brands:
5/5
Google Review Rating
60+
iGaming Clients Served
Top3
Rankings for Tier-1 KWs
12+
Years in iGaming SEO
Why Choose Big Pond Digital?
Our SEO Process - How We Deliver Results
Are you looking to rank higher in Google, Chatgpt, Claude and other engines? You are at the right place!
SEO is what we specialise in; we live and breathe it. Our founder has been in the trenches since 2008, and as a company, we’ve delivered hundreds of campaigns for clients ranging from small businesses to international brands.
If you are a company, small or large, local or global, you cannot overlook the massive potential of SEO to enhance your competitiveness.
Traditional advertising focuses on targeting a broad audience; search engine marketing, however, offers the opportunity to place your product or services in front of exactly the right users, at the right time. By leveraging high-intent search queries, businesses can engage potential customers at the precise moment they are looking for a solution, significantly increasing conversion rates.
Ready to dominate Google & AI Search? Get in touch with is today
SEO Specialists
SEO for Google, ChatGPT, Claude & More
Ready to grow your rankings, traffic and revenue? Let’s build an SEO strategy that actually delivers. Get in touch with Big Pond today and let’s get to work.
- ROI-focused SEO built to drive traffic, conversions and revenue, not vanity metrics
- Trusted by global brands competing in highly saturated search markets
- Proven delivery for governments and local councils with measurable outcomes
- Track record of ranking in the most competitive iGaming SERPs globally
- Local SEO expertise that drives real visibility, enquiries and footfall
Frequently Asked Questions
SEO FAQs
Check out some of the most common questions we receive from customers below.
SEO ensures your business is discoverable on Google, ChatGPT and other AI engines for relevant search terms. This helps generate targeted audience traffic that is far more effective than traditional advertising, which tends to focus on a broader, less intent-driven demographic.
SEO takes longer compared to Google ads and other types of online ads, this is because we infulence the website to appear higher in searches. For most projects we recommend a longer term campaign to see results, i.e. 8 months plus.
The cost depends on how competetive the market is. If you are competing in highly saturated niches like iGaming, Finance, Travel etc it can be expensive. For local campaigns it can be a lot cheaper. Regadless of the cost, SEO is best long term marketing channel ROI wise. If you would like to find out our pricing, send us a message and we will get back to you some estimated costs and a timeline.
We are constantly evolving and adapting our strategies not just for Google but for AI engines too. New, emerging platforms like chatGPT, Claude and Perplexity are changing how users interact with search engines for information retrieval. Our job is to reverse enginner how these new AI engines work and test new methods to ensure our clients rank in the top spots.
Our Service
How We Deliver Your SEO Campaign
For both new and established sites, we utilize a similar framework to analyze your audience, audit the competition, and define a winning SEO strategy. Here is a breakdown of our core process stages:
Discovery, Research & Audit
The first stage involves researching audiences & search terms to get an idea of the size of the market. We then do a competitor analysis to establish the difficulty and what we need to do to rank and compete for marketshare.
Strategy & Roadmap
Based on the findings of the previous stage, we put together a strategy that focuses on tech SEO, content and a link campaign. We also bridge the gap and outline a plan for any easier wins we can influence in the short term while we build tier 1 rankings in the background.
Implementation & Execution
We move from strategy to execution by prioritizing technical SEO fixes followed by content optimization and link building. Our approach begins with resolving critical site health issues before transitioning into a steady cadence of ongoing on-page improvements and authority-building outreach.
Reporting & Optimisation
When it comes to reporting, we measure success via Google Search Console, GA4 and third party rank tracking, visibility and link analysis tools. We report monthly and sometimes weekly, depending on the size of the project and the work involved.
Proven Results
See How We've Helped Casino Brands Grow Organic Traffic
Check out some of our case studies below and find out how we help our clients succeed with SEO.
Impressario Casino SEO
We were hired by Impressario Casino in Jan 2025 to do brand protection SEO in key countries. Link building would play a…
Branded Impressions Year-on-Year
Website Clicks Through SEO Year-on-Year
Total Google Impressions Year-on-Year
SEO Client Reviews
Trusted by iGaming Brands Worldwide
“We’re extremely grateful for Big Pond Company’s outstanding service. Their SEO and PPC expertise has week on week boosted our online presence. Additionally, we greatly appreciate the valuable training they’ve provided, which has made us more knowledgeable about digital concepts and organic traffic building. Highly recommended!“
Glencairn Crystal ltd
Head Of Marketing – Glencairn
“Ari and his team at Big Pond Digital have been nothing but professional in handling our digital marketing and driving new traffic to our business. We have year on year seen our company go from strength to strength.”
Dr Rita Poddar
Clinical Dental Director – The Peppermint Group
“We’ve worked with Big Pond Digital for several years and Ari and the team have been exceptional, taking us from page 5 to top rankings locally and continuing to grow our business. Highly recommend.”
Armour Home Impovements
John McCulloch – Managing Director
Ready to future-proof your brand for Google and AI search? Let's Talk.
Get in touch with us today and we can arrange a call/meeting to discuss your requirements.