We were hired by Impressario Casino in July 2025 to help protect and strengthen their brand presence across competitive iGaming markets.

Link building would play a major role in the project, essential for reinforcing brand authority and outranking affiliates and black hat sites targeting their branded terms. Their domain had a minimal existing link profile to build on.

A key aim was to secure top rankings for branded search terms, ensuring users searching ‘impressario casino’ branded terms landed on the site rather than being intercepted by affiliates, scrapers, or black hat competitors looking to divert traffic and FTDs.

Optimised key SEO assets like meta-tags & on-page content to strengthen rankings for branded search terms, while prioritising building external links on vetted, topically-relevant sites to reinforce brand authority and push down affiliates and black hat sites competing for Impressario’s branded traffic.