PPC Specialists
Generate More Sales Online With PPC
We specialise in driving measurable ROI for brands through PPC, with a strong focus on high-performing Google Ads campaigns.
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Trusted by leading iGaming brands:
5/5
Google Review Rating
60+
iGaming Clients Served
Top3
Rankings for Tier-1 KWs
12+
Years in iGaming SEO
Why Choose Big Pond Digital?
Our PPC Process
We drive ROI through PPC, building high-performing Google Ads campaigns that maximise results and minimise wasted spend.
- ROI-focused Google Ads campaigns built to drive revenue, not just traffic
- Daily optimisation to maximise performance and reduce wasted spend
- Proven experience across competitive industries, local and global.
- Continuous testing and scaling to improve results over time
- Transparent reporting with clear visibility on performance and ROI
Google Ads Agency
Google Ads Specialists
We plan, build and manage PPC campaigns that deliver consistent growth and measurable ROI. From targeting and ad copy to bidding and optimisation, every element is designed to maximise performance and drive ROI. We have over 10 years experience in E-commerce, igaming, finance and local lead generation. Contact us today to discuss your requirements.
- Scalable PPC strategies tailored for eCommerce, driving profitable ROAS and revenue growth
- Lead generation campaigns built to deliver leads that convert
- iGaming PPC expertise navigating compliance while maximising registrations and FTDs
- Finance PPC campaigns optimised for high-value leads in competitive, regulated markets
- Performance-led approach focused on conversions, cost efficiency and long-term growth
Frequently Asked Questions
PPC & Google Ads FAQs
We have listed answers to some commonly asked questions we receive from customers.
PPC stands for Pay Per Click. It’s an advertising model that charges every time your ad is clicked. The most common platforms are Google Ads, Bing Ads, and Facebook/Meta Ads.
PPC can be up and running a lot faster compared to SEO. It’s a very good way of generated leads in the short term while you build your SEO strategy in the background. PPC can also provide actionable insights for your SEO campaign. Overall, PPC and SEO work very well together.
If you decide to run ads with us we reccomend a period of 3 to 6 months. In the first 2–3 months, we focus on gathering data, testing and optimising campaigns to identify what’s driving performance and what isn’t. From there, we scale what works, while continuously refining campaigns to reduce wasted spend and drive sustainable ROI growth.
We review campaigns and make tweaks (if needed) on a dialy basis. We report once a month but we also provide a client interface with real time reporting data. This gives our clients the opportunity to review data in real time whenever they want.
Our Service
How We Deliver Your PPC Strategy
We develop tailored PPC strategies built around your goals, audience and budget. From keyword targeting and campaign structure to bidding and creatives, every element is designed to maximise performance, control spend and drive consistent, measurable results.
Discovery, Research & Audit
We will send a linking request from our manager account to gain access and review your campaigns.
If you dont have an existing setup, we skip this step and move to account build.
Strategy & Roadmap
Once everything has been reviewed, we produce a detailed audit outlining what’s performing well and what needs attention. From there, we build a clear action plan with defined priorities, timelines and costings to drive results.
Account Build
Once we have the plan, we build out the campaigns and set up all the tracking. In this stage we might make some suggestions for landing page assets and any other ux changes we need in place, to ensure we convert.
Dialy Management & Reporting
From day one, we monitor campaigns daily and make continuous optimisations to improve performance. We provide detailed monthly reports, alongside a real-time reporting dashboard so you can track results and performance at any time.
What Our Clients Say
Trusted by iGaming Brands Worldwide
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Ready to give PPC a go? Let's Talk.
Get in touch with us today to discuss your requirements