SEO (Search Engine Optimisation) is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.
Search engines are complex in how they choose which websites to rank high for specific search terms. However, by performing a variety of different tasks and tweaks, Search Engine Optimisation can be performed to increase the chances of ranking websites higher – effectively making the website more appealing to the search engine. On-page SEO involves changing a websites content and structure, while technical SEO dives more into a websites code.
Local SEO Business for Inverness
When it comes to successful business performance, performing local SEO
is crucial. Whether your business is a local trade, shop, or outlet, Google’s unique algorithm ensures that only the most relevant, trustworthy websites rank in the top spots organically & in local map rankings within your area.
But how do you optimize your website for Google? That’s where we come in!
“Page 2 Of Google Is the Best Place to Hide a Dead Body”
When we type in a query in Google, it returns millions of results…
…however the vast majority of clicks take place on the first 3 results of Google page 1!
According to recent studies the CTR (Click through rate) of the 1st organic (not paid) result in Google is around 33%, the 10th and last result on page 1 has a click through rate of 2%, so if you want to maximise the amount of leads and sales, your business needs to be in the top 3 organic search results
At Big Pond Digital, we have been providing professional, local SEO services
to Inverness based businesses since 2008. We are based in Inverness, and know the area well – what its customers want, how it’s customers search, and how local businesses can rank well for the service they offer. We are passionate about helping local Inverness businesses increase their online presence, vastly improving their organic search rankings, and increase their leads and sales.
Come in for a chat and see how we can help you vastly improve your local market share today!
Google Ads Management
We are experts in managing Google Ads campaigns in order to maximise your returns and streamline the process for future waves of Google Ads marketing. We can do this by carefully analysing the ads you initially take out and finding out which keywords are giving you the best return on investment. }
Alongside utilising Google Ads, we specialise in optimising the Google My Business service in order to improve how your business appears when it is searched on google we can also help you to utilise the google merchant centre.
Google Display network
We have experience in effectively utilising the Google Display Network platform in order to easily manage and track your campaign. We are also experienced in using GDN to target your ads to the correct audience, so you know the right people are seeing your content.
Bing is another pay-per-click platform that can be used to target the right audience and generate more traffic and revenue. We can help with setting up and managing your bing ads to maximise ROI. Get in touch with us today to find out more.