ANALYTICS

Conversion Rate Optimisation

Closely following SEO analytics is central to getting the most out of your optimization efforts. Digital marketing analytics provide a sense of direction on where to channel your budget across the life of your SEO activity. 

Marketers decide upon Key Performance Indicators (KPIs) prior to an SEO project as a way of assuming levels of success throughout the process. One crucial KPI used is Conversion Rate.

Raising awareness of your brand amongst all the digital noise is important. But at the end of the day, your business needs sales. The Conversion Rate involves looking at the behaviour of users visiting your site in terms of how many complete a defined goal (e.g. make a purchase or sign up to your newsletter).  

As an Ayrshire based SEO company with over 12 years of industry experience, Big Pond prides itself in being expertly proficient in using tools like Google Analytics for our base. We use these to look at the potential paths we can take to maximise your brand’s conversion rate. An assessment is made as to which elements of your site are facilitating that conversion, and which ones need some improvement for higher engagement. We can address areas like website design and architecture, and the content, to provide a streamlined user experience and improve the performance of your business in the short and long term.

Our team approaches analytics with a high level of professionalism and skill and will report regular updates to you directly. Get in touch with us today to organise a free audit.

 

CRO

Conversion rate optimization plays an important role in improving your business’ online presence, as well as helping you reap the maximum return on investment in marketing your site.

 

Analytics

Analytics plays an important role in data gathering and tracking aspects of a campaign. Tools such as Google Analytics are critical for ensuring you are targeting the right areas for improvement in a campaign.

Attribution tracking

Attribution tracking is important in regards to CRO as it allows you to understand which aspects of your site are leading to conversions. We have extensive knowledge in the application of software that can be used to track the attribution of conversions.

UX

Streamlining the user experience to be as friendly as possible to your target audience is an important way to help increase user engagement and conversion rates.
We have experience in optimising the user experience of our clients’ sites to facilitate this.