Digital Marketing Ayrshire
To have a website and exist online idly in 2022 is not enough. Instead, your Ayrshire business should have a well-thought-out online presence that leverages digital marketing to its fullest potential.Read More
Big Pond is a digital marketing agency based in Ayr, Scotland. Our team has a stellar reputation helping local Ayrshire brands crank up their digital marketing and win online. So much so that Big Pond is the designated source of support for Ayrshire companies through the Business Gateway’s Digital Boost programme.
What makes Big Pond different?
Other agencies in the market have a broad, all-rounder approach, dipping into many aspects of digital. But Big Pond is laser focused on digital marketing, with a deep, specialist knowledge of SEO, PPC & Social.
As digital marketers, our role is to bridge the gap between online users and the brands that can best serve their needs. We have a toolkit of opportunities that we use to put companies in front of the right target audience, at the right step in their buying journey.
SEO (Search Engine Optimisation); PPC (Pay-Per-Click); and Paid Social Media are our main areas of focus. Used strategically together, these can have wondrous effects on achieving visibility, and generating leads and sales online.
Having an ad hoc understanding of different areas of SEO is good. But spending years in the industry, dealing with local and global brands, helps develop a tacit perspective that cannot be gained overnight. That is why it’s essential to bring in experts that can see the bigger picture and can execute a plan of action with clarity.
Led by Ari Pournaras - with his decade+ of digital experience - our team can help you with your digital marketing needs and set you on the right path with SEO and PPC.
From local cleaning companies, dentists, and estate agents, to national recycling services and iGaming platforms, our day to day work is eclectic to say the least. Our family of clients have rightly placed their trust in us and see the results every month. They witness strides in their online rankings, and their websites become overall better equipped to perform well in Google.
We regularly get asked the burning question: “What do digital marketing agencies do?"
Replying with 'SEO' and 'PPC' jargon quickly sees eyes glazing over. So, here's a good three step way to think about what we do exactly at Big Pond before we get into more of the jargon.
If you own a website, you want it to be in front of the right people on Google. We can use Google Ads (PPC) to get you there in the short term while priming your website (SEO) to appear Top 3 on Page 1 of search results in the mid to long term.
2. WIN THE CLICK
Once we've got your company's site in a prime spot, we work to make sure users notice you and click onto your page, not your competitors' crowding around you on Page 1.
When we've nailed these first two steps and a user is now on your site, we make it easy to navigate, offering valuable and relevant content and a clear, visible way for them to reach out or place an order with you.
Our SEO and PPC projects all take the same core steps but are tailored to your specific digital marketing needs. We always start with a free audit to assess where you are right now and what’s going on around you online that we aim to cut through.
- Technical SEO
- Content Optimisation
- Link Building
- Conversion Rate Optimisation
- Google & Bing Ads Management
- Paid Social Campaigns
Importantly, we set up tracking to assess the effects of what we’re doing over time. Whether you’re clued into digital marketing or not, we know this all sounds a bit esoteric. It kinda is.
We promise though, that we keep you in the loop all steps of the way about what we’re doing, why, and the impact it’s having. The digestible monthly reports we send out hit all the key details. We’re always on the other end of the phone too. With SEO and digital marketing, it is important to set clear, realistic expectations of what can be achieved and in what timeframe - we do this openly from the outset.
So, if you’re on the hunt for someone to help with your digital marketing in Ayrshire, get us on board!
Reach out today to organise a FREE AUDIT for your brand.
SEO (Search Engine Optimisation) is our forte. Ari Pournaras has worked in the field now for 16 years and has developed an expert eye in the process. When dealing with digitial marketing in 2021, it is crucial to be on top of your SEO. With fierce competition trying to rank on page 1 of Google, you can get there - and stay there - by using SEO to your advantage.
Google wants to see that your site offers a smooth, seamless, and valuable experience to its users and will position you accordingly based on this. Big Pond will set your site up for SEO success.
Pay-Per-Click (PPC) advertising is an excellent tool that we can use in the short and long term to target your business's niche audience. Whilst we work on your SEO campaign, which can take time and patience to generate results, PPC can be used to generate leads whilst our organic efforts are reflected in your site.
As well as giving this initial boost, PPC can fit nicely into the overarching longer term digital strategy that we implement for you. Our in-house specialists Richard and Ari take the lead on our paid ad campaigns, weilding really impressive results for our Ayrshire clients.
It's vital that we don't work in the dark - so we measure everything! We use industry leading analytical tools to moniotr our efforts and maximise your return on the investment. By constantly stay keyed in, we can see what's working and where we can make tweaks in our projects.
Google Analytics, Google Tag Manager, and Google Search Console are amongst the tools that help us monitor your leads, sales, phone calls, and User Experience. All of this helps increase the conversion of quality leads.
Who do you know that's not on at least one form of social media? Whatever your business sells, you need to make sure you are targeting the exact audience you can create value for, and make the case to them for choosing your brand. Paid social media ads on platforms like Facebook are really effective at doing this with precision.
Big Pond will help you run ad campaigns on socials, targeting specific users with clear, concise messaging.
We have a track record in helping business generate more traffic and revenue online with SEO & PPC. If you are looking to take your digital marketing to the next level in 2023, get in touch with us today.