Digital Marketing Agency Stirling
At Big Pond Digital, Digital Marketing is what we do! With well over 10 years’ experience in helping local Stirling businesses improve their presence online through a wide range of different digital marketing services, we’re sure to have a service that can help you generate more leads online!
If you’re a local business in Stirling looking to improve your online presence, and increase your monthly leads & sales by doing so, get in touch with us today where we can talk about your business, and create a digital marketing plan for you!
Read on to learn more about our digital marketing services, including Search Engine Optimisation (SEO), PPC (Pay Per Click), Social Media Marketing, Analytical tracking, and more!
SEO Agency Stirling
At Big Pond, SEO is our speciality!
SEO (Search Engine Optimisation) is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.
Our SEO Stirling services help local businesses in Stirling improve their visibility to users on search engines. This is done using a variety of different techniques that make your website more appealing to the search engines. Techniques include content re-writing, content creation, link building, landing page creation, META tag optimisations, and much more!
“Page 2 of Google is the best place to hide a dead body…”
If you’re a business local to Stirling, it’s crucial that your business appears to customers online who are searching for your products or services. Having your business online is one thing, but ranking it well is another hurdle altogether.
In the past, we have helped many businesses in Stirling go from page 2 or 3 on Google to ranking consistently in the top 3 results on page 1 within a few months. Today, SEO is vital for business success online, and an extremely successful method if performed well.
PPC Agency Stirling
Pay-per-click, is an advertising model used to drive traffic to websites, in which an advertiser pays a publisher (Google/Bing) when the ad is clicked.
In today’s competitive word of online marketing, PPC advertising plays a vital role in promoting your business online. Google AdWords advertising has been proven as an extremely effective method of online advertising, and can vastly improve your websites Click Through Rate, especially when it comes to promoting a specific product or service!
While PPC advertising can be extremely effective, many people struggle to properly get the most out of it. That’s why we’re here to help! Our PPC experts can carefully talk you through different PPC campaigns, including your target audiences and budget, and discuss what’s best for your businesses products and services.
Social Media Marketing Stirling
It’s time for your business to get social! Big Pond Digital are experts when it comes to social media marketing for businesses in Stirling.
The rise of social media in the past decade has made it a hugely attractive space for advertisers. Millions of users are browsing social media every day, meaning that businesses can target these users based on their demographics and interests using social media marketing.
Social media marketing is fairly similar to PPC, but it can be fairly complex. You need to determine a budget, a target audience, and which social media platforms you wish to target the most. For a high success rate and a strong ROI, it’s crucial that you have the right team onboard to help guide you to advertising success.
At Big Pond Digital, we have years of experience working in social media marketing for businesses within Stirling. Come in for a chat where we can analyse your business situation, and take your social media marketing in Stirling to the next level!
Analytics & Tracking Stirling
We can help your Stirling business set up tracking via Google Analytics. Tracking is extremely important in order to determine areas which need attention or improvement. Additionally, analytics gives you crucial website data, including number of monthly visitors, number of converting users in a month, and user demographics such as age, sex, and location.
Get in touch today to see how we can set up effective and reliable analytical tracking for your business in Stirling.
SEO
SEO {Search Engine Optimisation} is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. Google ranks the results it returns according to a huge list of factors that determine the authority and influence of each site. Big Pond Digital has over a decade of SEO experience across multiple industries, from SME’s to global brands.
PPC
When running advertisements on some websites, you will only be required to pay based on how many times your ads are clicked. This is known as the Pay Per Click (PPC) model. This model is utilised by a number of sites including search engines such as Google and Bing. Additionally, some social media channels also utilise Pay per Click advertising, with some sites such as Facebook allowing precision targeting of users so that you can advertise to your target demographic.
Analytics – Conversion Rate Optimisation
We measure everything! There’s no point spending money on digital marketing if you can measure the success of a campaign. Conversion rate optimisation is the process of measuring the performance of a digital marketing campaign via tool like Google Analytics, Google Tag Manager & Google Search Console. As a 1st step before we kick off a campaign we always ensure that we track all sales/leads/phone calls and ux metrics.
Social Media
Social media is rapidly becoming an essential tool for digital marketing, with over 40% of the world’s population being active on social media on a day to day basis. This is an enormous market for potential clients and is going untapped by many businesses despite this. Effective use of social media will allow you to reach both an incredibly wide audience, but also the specific audience you are targeting with your business.
