PPC

PPC - Pay Per Click Services

In the realm of SEO, there is a toolkit of options available to help your brand feature in a prime position on a search engine’s results page. One of these tools is Pay Per Click ads, or PPC.

As digital marketers, we work to bring your content (and therefore your products or services) in front of the right users, at exactly the right time in their journey.
PPC offers a way of achieving this visibility amongst those searching for something online that your brand can fulfill. 

Through researching the most fruitful keywords for your company’s offerings, digital marketers can buy PPC ads for your brand to show up noticeably on the first results page. To do this effectively, it is best to bring on board a Google Ads Manager, as we have at Big Pond, to focus attention on the search engine predominantly used worldwide. 

PPC campaigns have both short and long-term advantages for your company. Whilst generating more traffic and consequent brand awareness, sales conversions occur more readily through PPC than by organic search results. In the longer term, we can use analytics in order to gain insights about those purchasing through PPC and target them to form a loyal customer base. This is carried out through Google Ads tracking.

We can assist you in setting up and running a PPC campaign tailored to fit your target audience, budget and goals as a business. This ensures that your Google Ads are cost-effectively targeting exactly the right consumers. 

At Big Pond Digital, we have specialists with 16 years of experience in PPC. Get in touch today for a free audit. 


 

Google Ads Management

We are experts in managing Google Ads campaigns to maximise your returns and streamline the process for future waves of Google Ads marketing. We can do this by carefully analysing the ads you initially take out and finding out which keywords are giving you the best return on investment.

Google Shopping

Alongside utilising Google Ads, we specialise in optimising the Google My Business service to improve how your business appears when it is searched on google we can also help you to utilise the google merchant centre.

Google Display network

We have experience in effectively utilising the Google Display Network platform to easily manage and track your campaign. We are also experienced in using GDN to target your ads to the correct audience, so you know the right people are seeing your content.

Bing Ads

Bing is another pay-per-click platform that can be used to target the right audience and generate more traffic and revenue. We can help with setting up and managing your Bing ads to maximise ROI. Get in touch with us today to find out more.