Local Lead Generation 

Leads are the lifeblood of any business. A lot of brands are missing out on the opportunity to attract more leads by leveraging their online presence. Simply put, local lead generation is the process by which you attract more users to your website via Google and other search engines.

There are many ways to generate leads - the most popular and effective methods are: SEO, PPC, and Social Media. All of these involve using a combination of owned, paid, and earned media to your brand’s advantage. 

Big Pond Digital provides specialist local lead generation services, accumulating years of results-driven projects for our clients.

We follow a strategic process to fully understand how best to meet your business’s needs. 92% of users searching for local information choose a site that’s on the first page, so it’s important we help you get there.

Our process: 


  • Firstly, we carry out a comprehensive audit of your website to establish the right keywords to potentially drive more leads to your site.
  • Once keywords are identified, we review your competitors to bridge the gap between your business and theirs. We will know at this point roughly what steps need to be taken to outrank them and the timeframe for doing so.
  • SEO in local niches can take up to 2-4 months to start generating results. In the meantime, we can opt for a PPC campaign that will give rise to results from Day 1 and generate revenue while the SEO campaign works away in the background.
  • We will then optimize your website, incorporating relevant keywords to signal to Google the essence of your company so it can put your site in front of the right audience in its search results.
  • We will set up a Google My Business account, or optimize your existing one, as this helps your site rank above organic results for local listings. This is a vital step in lead generation for local businesses. 
  • All of these foundational steps are then followed by a link-building campaign. We source and build a structure of good-quality external links that point into your site from other webpages. This signals credibility to Google’s bots and helps your company rank more highly.

If you want your brand to see a boost in leads, then get in contact with us today to organize a free audit.

  • 24 Oct 2021

SEO Inverness

SEO {Search Engine Optimisation} is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. Google ranks the results it returns according to a huge list of factors that determine the authority and influence of each site. Big Pond Digital has over a decade of SEO experience across multiple industries, from SME’s to global brands.

PPC Inverness

When running advertisements on some websites, you will only be required to pay based on how many times your ads are clicked. This is known as the Pay Per Click (PPC) model. This model is utilised by a number of sites including search engines such as Google and Bing. Additionally, some social media channels also utilise Pay per Click advertising, with some sites such as Facebook allowing precision targeting of users so that you can advertise to your target demographic.

Analytics Inverness

We measure everything! There’s no point spending money on digital marketing if you can measure the success of a campaign. Conversion rate optimisation is the process of measuring the performance of a digital marketing campaign via tool like Google Analytics, Google Tag Manager & Google Search Console. As a 1st step before we kick off a campaign we always ensure that we track all sales/leads/phone calls and ux metrics.

Social Media Inverness

Social media is rapidly becoming an essential tool for digital marketing, with over 40% of the world’s population being active on social media on a day to day basis. This is an enormous market for potential clients and is going untapped by many businesses despite this. Effective use of social media will allow you to reach both an incredibly wide audience, but also the specific audience you are targeting with your business.

Why Big Pond?

No BS…Just Results!

At Big Pond, our main aim is to transform businesses online and help our clients achieve amazing results. For that reason, we only take on clients and projects if we truly believe we can make a difference. Here’s why we stand out from the rest:

  • Laser focused on digital marketing
    We only do a few things but we do them well.
  • ROI driven
    At the end of the day, it’s all about ROI.
  • Analytics geeks
    We track and measure everything from day 1.
  • Trusted
    By global companies.
  • Trusted by local Councils
    We deliver Digital boosts on behalf of the Business Gateway.
  • Proven track record
    Read our case studies & testimonials.
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