Ayrshire SEO Specialists
Unlock Your Online Success with SEO
SEO (Search Engine Optimisation)
is all about maximising the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine - like Google or Bing. Search engines are complex in how they choose which websites to rank high for specific search terms. However, by performing a variety of different tasks and tweaks, Search Engine Optimisation can be performed to increase the chances of ranking websites higher – effectively making the website more appealing to the search engine. On-page SEO involves changing a website's content and structure, while technical SEO dives more into a website's code (more on this later).
Local SEO for Ayrshire Businesses
"Every search is local
": this is a motto that drives every SEO project we do as a digital marketing agency. In other words, every search made by users online inherently has a localised intent behind it; i.e., where can that user buy or access something as easily and close to home as possible? This is where your Ayrshire brand has to leverage the Local SEO tools available to appear prominently online and cut through all the local competition.
When it comes to successful business performance, performing local SEO
is crucial. Whether your business is a local trade, shop, or outlet, Google's unique algorithm ensures that only the most relevant, trustworthy websites rank in the top spots organically and in local map rankings within your area. But how do you optimise your website for Google? That's where we come in.
When you type a query into Google, it returns millions of results; however, the vast majority of clicks are carried out on the first 3 results on page 1 of Google. According to recent studies, the CTR (Click-through rate) of the 1st organic (not paid) result in Google is around 33% whereas the 10th and last result on page 1 has a click-through rate of 2%. This illustrates perfectly why your business needs to be in the Top 3 organic search results to maximise the traffic you receive and consequently more leads
and sales. Our successful case studies
are a testament to us achieving this for existing clients.
Why Choose Big Pond for SEO in Ayrshire?
At Big Pond, we have been providing professional Local SEO services to Ayrshire-based businesses since 2008. Our office itself is based in Hartfield House near Ayr Beach and most of our team
have lived throughout Ayrshire their entire lives. We all know the local area inside out and take ultimate pride in working with potential clients active in this area. We are an active member of the Ayrshire Chamber of Commerce
and regularly feature content in fresh editions of Ayrshire Magazine
, distributed throughout the region. As a collective, we undoubtedly have our finger on the pulse of the local business environment.
With a local understanding and global vision, here's why we stand out in Ayrshire:
Proven Track Record: With over 15 years in the industry, we've navigated the ever-changing SEO landscape and consistently delivered results for businesses of all sizes. We are proud of the family of clients we have worked with across a whole host of sectors and niches.
Local Ayrshire Knowledge: Our strategies are tailor-made to dominate local search results and bring customers to your doorstep.
Cutting-Edge Techniques: SEO is not static; it's a dynamic field. Bringing our prerequisite know-how to the table, we all stay abreast with the latest techniques and algorithm updates and the consequences of these for the business online success of our clients.
How To Get Started
If you've come across our website and made it this far on the page, we hope we've convinced you of our deep understanding of SEO and how to get local businesses in Ayrshire in front of the right audience online. The ball's now in your court. Simply get in touch with our team. Then, here's a flavour of what we then offer...
- A Comprehensive SEO Audit: Our journey begins with a detailed SEO audit of your website. We will identify any opportunities that your Ayrshire brand can leverage and develop a customised plan to bolster your online presence.
- A Specialist Consultation: Once you've had time to consume and mull over the contents of our audit, we are happy to speak with you virtually or have you in for a coffee at our office to discuss whether the project is the right fit for everyone involved.
- The SEO Commences: Once we have confirmed everything, we will get started. Based on the remit we've agreed upon and the specific requirements of your website, we carry out work throughout each month and, vitally, we track everything we do through specialist analytics tools so that we can gauge the impact of our optimisations over time.
- Monthly Reporting: By assessing the analytics, we will create and send you a bespoke monthly report that highlights all the wins we've achieved for your brand each month - for example, key ranking improvements, increased impressions, organic traffic, and conversions. We're always on the other end of the phone to discuss each report with you.
Google My Business Optimisation
Our mission is to influence Google's Search Engine Results pages to present your company prominently above your competition in Ayrshire. One majorly effective way of doing this is to enable you to show up in Google Maps results. This is where 'Google My Business' comes into play: a free tool that requires time investment and an experienced hand to leverage it to its potential. Having a well-optimised Google My Business listing will help you show up in map pack results when someone is making a localised search and are presented with a map pack.
Link Building Services for SEO
Link building is a critical component of search engine optimisation. We source and build links from other websites pointing to yours through an ongoing monthly campaign - this ultimately acts as a vote of confidence in Google's eyes, establishing your trustworthiness, authoritativeness, and credibility as a voice in your business niche. Take note: that all links are not created equal. Quality matters over quantity. Building spammy or low-quality links will not help your SEO efforts. Instead, effective link-building requires a strategic approach to creating links from reputable sources in your industry or niche.
Improve Your Organic Rankings
If you're not familiar with the intricacies of digital marketing, it's very easy to get lost amongst all the terminologies. You'll probably have noticed that certain search results are populated with 'Sponsored' listings. These companies are actually paying to appear here via Google Ads or Bing Ads. Although Pay-Per-Click or PPC Ads is a core area of our expertise, when we talk about SEO, we're really referring to the 'Organic' results - i.e. all of the map pack results and non-sponsored ones that appear on page 1.
Tech SEO involves making sure that businesses have a sound technical foundation behind their website - on top of which, all of the other SEO work that is done can flourish and not be hindered by major issues like pages not being indexed or having other errors. Technical SEO is a really vital part of the optimisation process and is something we have ample hands-on experience dealing with.