SEO
SEO {Search Engine Optimisation} is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. Google ranks the results it returns according to a huge list of factors that determine the authority and influence of each site. Big Pond Digital has over a decade of SEO experience across multiple industries.
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PPC
When running advertisements on some websites, you will only be required to pay based on how many times your ads are clicked. This is known as the Pay Per Click (PPC) model. This model is utilised by a number of sites including search engines such as Google and Bing. Additionally, some social media channels also utilise Pay per Click advertising, with some sites such as Facebook allowing precision targeting of users so that you can advertise to your target demographic.
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Analytics – Conversion Rate Optimisation
We measure everything! There’s no point spending money on digital marketing if you can measure the success of a campaign. Conversion rate optimisation is the process of measuring the performance of a digital marketing campaign via tool like Google Analytics, Google Tag Manager & Google Search Console. As a 1st step before we kick off a campaign we always ensure that we track all sales/leads/phone calls and ux metrics.
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Social Media
Social media is rapidly becoming an essential tool for digital marketing, with over 40% of the world’s population being active on social media on a day to day basis. This is an enormous market for potential clients and is going untapped by many businesses despite this. Effective use of social media will allow you to reach both an incredibly wide audience, but also the specific audience you are targeting with your business.
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