PPC Advertising Dundee
Pay-per-click, is an advertising model used to drive traffic to websites, in which an advertiser pays a publisher (Google/Bing
) when the ad is clicked.
In todays competitive word of online marketing, PPC advertising plays a vital role in promoting your business online. Google AdWords advertising has been proven as an extremely effective method of online advertising, and can vastly improve your websites Click Through Rate, especially when it comes to promoting a specific product or service.
While PPC advertising can be extremely effective, many people struggle to properly get the most out of it. In any kind of paid advertising, your ROI is the most important factor, and if AdWords advertising is done wrong – the costs can be severe. Read on below to discover the different types of PPC advertising we can help you with.
Read on below to discover how you can advertise your website through PPC.
Google Search Network (GSN)
When it comes to PPC advertising, this is the method most will be familiar with. Within the GSN is a group of different search related websites where any of your search ads can appear. Advertising on the GSN allows for your advert to appear above organic listings and local map listings, right at the top of search engine results pages.
This works by effectively bidding for keywords (queries entered by the user), in order for your text ads to appear to users. The Google Search Network’s customizable interface allows for bidders to tweak and filter out search terms that they don’t want their advert to appear for.
Google Display Network (GDN)
When advertising on the Google Display Network, your ads can appear on a wide variety of different websites. GDN advertising also allows for more control when advertising, as you can pick and choose which websites your ad will appear on.
PPC Agency for Dundee
If you’re looking for an independent & knowledgeable PPC agency in Dundee, Big Pond Digital are here to help!
With any kind of PPC campaign, knowledge and experience are key - our knowledgeable team of digital marketing experts have over 10 years’ experience working exclusively in a variety of different PPC campaigns in all different kind of industries.
We will work closely with you to help set up and run your PPC campaign, including utilising your Google Ads! We will also ensure that all campaigns are set up accordingly to tailor perfectly to your target audience – helping you achieve the best possible ROI for all your paid search campaigns in Dundee!
We can assist you in setting up and running a PPC campaign tailored to fit your target audience, budget, and goals as a business. Get in touch, and let’s get started on your PPC goals today!
Google Ads Management
We are experts in managing Google Ads campaigns in order to maximise your returns and streamline the process for future waves of Google Ads marketing. We can do this by carefully analysing the ads you initially take out and finding out which keywords are giving you the best return on investment. }
Alongside utilising Google Ads, we specialise in optimising the Google My Business service in order to improve how your business appears when it is searched on google we can also help you to utilise the google merchant centre.
Google Display network
We have experience in effectively utilising the Google Display Network platform in order to easily manage and track your campaign. We are also experienced in using GDN to target your ads to the correct audience, so you know the right people are seeing your content.
Bing is another pay-per-click platform that can be used to target the right audience and generate more traffic and revenue. We can help with setting up and managing your bing ads to maximise ROI. Get in touch with us today to find out more.