We were hired by a law firm in Glasgow to optimise their newly launched road traffic law website and drive more traffic via SEO.
The main objective was to gradually build up the sites rankings for targeted local keywords i.e. Glasgow Road Traffic Lawyers" that would drive phone calls and email leads to the business.
How long did it take? 4 Months to Gain Traction.
In this particular instance we worked with a brand new website that was only recently registered and built. Within the first 4 months we managed to rank for some competitive keywords which resulted in the first batch of on-going live phone call leads coming in. After the 4th month the site averaged 35 to 40 unique phone call leads all generated by searching for a road traffic lawyer in Google.
Results - 4 Months Into The Campaign
Average Keyword Rankings in Google (Glasgow)
Latest Results - 11 Months into the campaign (Updated - November 2017)
At this point, 11 months into the SEO campaign, the site is fairly established and we have started competing for a lot more keywords and therefore sending more volume of calls through to our client. You can see the latest ranking results below ->
Call Tracking - Call volume over the last 3 months
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